After a year of distributing a PDF version of the newsletter, in January we helped manage the AAMDC’s official switch to an HTML-based electronic newsletter for Partners in Trade.

While it’s true that you lose some of the formatting options you have with a PDF, the benefits of a HTML newsletter are too much to ignore. List management, stat-tracking, A/B split campaigns, subscription management are only the beginning. The best reason, however, to switch from PDF to HTML is for your readers. Without the extra hassle of opening an attachment, readers can pick and chose what they want to read without having to sort through a seperate document. To get the main idea, recepients don’t even have to leave their mail client.

You can check out the latest issue of PIT here.