The latest issue of the AAMDC Advisor has been sent out.

This quarter’s edition features excellent articles from Modern Press, Acton Consulting, as well as one from your very own uc\C about how to improve your email newsletter.

My favourite part of sending out an email newsletter is compulsively tracking the stats, especially in the first few hours. This issue was the first time we sent an “A/B Spilt Campaign” testing two different subject lines to see how they affected the open rate. Once the stats are in, I’ll post the results.

In the meantime, you can read the latest issue of the AAMDC Advisor here.