Design
Design
Clean. Crisp. Powerful. Recognition.
The right design and consistent branding are the one-two punch of effective communication.
Building a brand starts within and then moves beyond. When your target audience knows what you know, you will have achieved your goal (and we’ll have achieved ours).
Our goal is to make sure that everyone can understand what your brand stands for – whether you are a municipality, association or private company.
uc/c offers a wide range of design and branding services, including:
/ Advertising (Print, Web, Radio, Television)
/ Newsletters (Print / Electronic)
/ Documents (Reports, Business Cards, Letterhead, Logos)
For more information on what ucc can do for you, please give us a call at 780-932-0534 or send us an email.
Publication: Explore
uc/c has recently completed the design, layout and printing of Explore: A New Era in Sports Tourism — the City of Leduc‘s inaugural publication to promote sports tourism in the Leduc region.
Website: Little Bees Photography
uc/c is proud to announce the completion of Little Bees Photography website re-launch. The goal was to let the photos do the talking and so we went with a simple WordPress installation and slightly tweaked and personalized theme. Unlike a lot of photography websites, we decided not to use any Flash.
Advertisement: Fines Are Over (If you want it)
During March the Wetaskiwin Public Library is running a fine-relief campaign to encourage people to bring back their overdue books. In the spirit of John and Yoko, uc/c designed a stark text- based poster to get peoples’ attention and realize that we do indeed live in a forgiving community.
Advertisement: Norsk Sprak Timer
The City of Wetaskiwin Archives asked us to create a poster and a simple invitation to help promote their first Norsk Sprak Timer (Norwegian Language Hour). Playing on the fun (yet, apparently inaccurate) imagery of the Vikings, we were able to create a simple, yet effective combination of materials. The invitations were printed 4 x 5 cards, with the graphic on the front and the event information on the back.
Website: Prairie Fuel Advisors
uc/c recently completed overseeing the website re-launch of www.prairiefueladvisors.ca.
Campaign: Fact\Fiction
The City of Wetaskiwin Archives wanted a series of ads to promote their services to people in the city who might not even know they exist. We came up with ‘Fact\Fiction’ — a series that is meant to poke a little fun at Wetaskiwin’s little known history as well as promote not only the fact that there is an archives but that it offers some pretty cool services (like photo reprints).
Besides, everybody loves dogs … and flexible men.
Advertisement: Peace of Mind
Here are two versions of an ad we created for the Prairie Fuel Advisors to use in their Manitoba campaign. The first we had a bit of fun with, the second being more serious. Which one do you think was ran in the end?
Advertisement: City of Wetaskiwin
Two advertisements that we did for the City of Wetaskiwin. “Rethink” was designed for Alberta Venture and needed to skew to an economic development audience. “Living Costs Less”, on the other hand, was placed in an annual map publication and was meant to show a different, softer side of Wetaskiwin.
Advertisement: Our Green Year
Two posters that uc/c designed for the City of Wetaskiwin’s, Wetaskiwin Tomorrow initiative.
Poster: Welcome to Summer BBQ
Part of our work for the Wetaskiwin Tomorrow project.
They needed something a little different to attract people BBQ dealing with sustainability. Because of the subject matter – a little dry – we tried to spice things up a little bit with humour and some minimalist design.
Poster: Take A Picture
Part of our work for the Wetaskiwin Tomorrow project.
We hadn’t plan on doing another poster but the quality of the entries was just so good it was decided it was worth promoting the contest and the photographs.
Poster: What does your Wetaskiwin look like?
Working with the City of Wetaskiwin and the Wetaskiwin Tomorrow initiative, we’ve been doing some design work to help promote their various contests, events and other publicity materials. Here is a copy of the first poster in a series promoting the summer photo contest “What does your Wetaskiwin Look Like”.
Winter Advisor
This issue has an article from Freckle Creative on developing your companies brand (we should probably give them a call) as well as one from Western Sky Management Associates on effective project management.
Report: One Vision, Many Voices
Our largest project to-date, One Vision, Many Voices: How to Build a Sustainable Rural Canada has been released by the AAMDC.
New Year New PiT
After a year of distributing a PDF version of the newsletter, in January we helped manage the AAMDC’s official switch to an HTML-based electronic newsletter for Partners in Trade.
Advertisement: Put Down the Pump, Pick up the Phone
uc\c was asked to create something that drew attention to the free fuel analysis feature of the Prairie Fuel Advisors program.
Advertisement: Feeling Empty?
The PFA wanted something with a clean design that highlighted the programs strengths. We started with a stark image of an empty fuel tank contrasted it with lots of white space and minimal text.
Brochure: Rural Matters!
In order to promote their upcoming conference Rural Matters! the AAMDC commissioned ucC to design a small brochure that could be handed out at conferences and other events
Business Cards: JR Consulting
After designing the logo for JR Consulting, we were asked to create some business cards.
Business cards are a real challenge because they can’t just look nice, they also need to be functional and convey standard information that is, well, fairly boring. In the end, we came up with a straight-foward, classic design with a touch of flai
Logo: JR Consulting
The logo the we developed for JR Consulting came out of ariel images of Alberta’s landscape.
Four fields of green are bordered by deep brown dirt roads. What’s unique about the logo is that it’s purposely messy – the colours don’t stay in the lines or even in what would traditionally be called the “logo”. It captures a professional, yet distinctly rural feel.
