Advertising
Advertising
Advertisement: Fines Are Over (If you want it)
During March the Wetaskiwin Public Library is running a fine-relief campaign to encourage people to bring back their overdue books. In the spirit of John and Yoko, uc/c designed a stark text- based poster to get peoples’ attention and realize that we do indeed live in a forgiving community.
Advertisement: Norsk Sprak Timer
The City of Wetaskiwin Archives asked us to create a poster and a simple invitation to help promote their first Norsk Sprak Timer (Norwegian Language Hour). Playing on the fun (yet, apparently inaccurate) imagery of the Vikings, we were able to create a simple, yet effective combination of materials. The invitations were printed 4 x 5 cards, with the graphic on the front and the event information on the back.
Campaign: Fact\Fiction
The City of Wetaskiwin Archives wanted a series of ads to promote their services to people in the city who might not even know they exist. We came up with ‘Fact\Fiction’ — a series that is meant to poke a little fun at Wetaskiwin’s little known history as well as promote not only the fact that there is an archives but that it offers some pretty cool services (like photo reprints).
Besides, everybody loves dogs … and flexible men.
Advertisement: Peace of Mind
Here are two versions of an ad we created for the Prairie Fuel Advisors to use in their Manitoba campaign. The first we had a bit of fun with, the second being more serious. Which one do you think was ran in the end?
Advertisement: City of Wetaskiwin
Two advertisements that we did for the City of Wetaskiwin. “Rethink” was designed for Alberta Venture and needed to skew to an economic development audience. “Living Costs Less”, on the other hand, was placed in an annual map publication and was meant to show a different, softer side of Wetaskiwin.
Advertisement: Our Green Year
Two posters that uc/c designed for the City of Wetaskiwin’s, Wetaskiwin Tomorrow initiative.
Poster: Welcome to Summer BBQ
Part of our work for the Wetaskiwin Tomorrow project.
They needed something a little different to attract people BBQ dealing with sustainability. Because of the subject matter – a little dry – we tried to spice things up a little bit with humour and some minimalist design.
Poster: Take A Picture
Part of our work for the Wetaskiwin Tomorrow project.
We hadn’t plan on doing another poster but the quality of the entries was just so good it was decided it was worth promoting the contest and the photographs.
Advertisement: Put Down the Pump, Pick up the Phone
uc\c was asked to create something that drew attention to the free fuel analysis feature of the Prairie Fuel Advisors program.
Advertisement: Feeling Empty?
The PFA wanted something with a clean design that highlighted the programs strengths. We started with a stark image of an empty fuel tank contrasted it with lots of white space and minimal text.
