“Two months from now the International Olympic Committee will name the host city of the 2016 Summer Olympics. If the decision were based solely on design, which candidate would win?”

The logo the we developed for JR Consulting came out of ariel images of Alberta’s landscape.
Four fields of green are bordered by deep brown dirt roads. What’s unique about the logo is that it’s purposely messy – the colours don’t stay in the lines or even in what would traditionally be called the “logo”. It captures a professional, yet distinctly rural feel.