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	<title>uc/communications&#187; spin</title>
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	<description>create understanding.</description>
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		<title>The truth will &#8230; probably get you in trouble?</title>
		<link>http://www.uccommunications.com/archives/402</link>
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		<pubDate>Fri, 07 Aug 2009 17:28:20 +0000</pubDate>
		<dc:creator>uc/C</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[errol morris]]></category>
		<category><![CDATA[lying]]></category>
		<category><![CDATA[magic]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[pt barnum]]></category>
		<category><![CDATA[ricky jay]]></category>
		<category><![CDATA[spin]]></category>

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		<description><![CDATA[There is a fasincating two part-series about lying by Errol Morris and Ricky Jay in The New York Times. It&#8217;s very relevant to public relations, not only because he talks about the master P.T. Barnum, but because when things go bad in an organization or municipality the first tendency is to lie (well, technically, spin [...]]]></description>
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